Elegance in exclusivity
By Deepa Venkatraman
In the serene bylane of Kasturba Nagar in Adayar is Elegante Fashion Boutique welcoming one to its wide range of exclusive chudidhar suits, kurtis and tunics. The place is owned by Suba Selvan, who opened the boutique this Women’s Day and has her flat and shop housed in the same apartment complex. The inter-lock patterns, styles, colour combinations of the readymade suits, kurtis and tunics arranged neatly in the red-painted wall are unique and a class apart.
The collection is all designer wear sourced from Jaipur and Kolkata. For an evening social gathering or a corporate meeting, there are some ethnic kalamkari cotton and chanderi silk suits with elegant and classy brochette, brocade and appliqué work to choose from.
The entrepreneur who was a fashion consultant in a high-end lifestyle store in California says, “Known clients and word-of-mouth publicity have kept my business going. Based on the built and look of my clients, I do suggest what suits them. Some times they request for different colour combinations, and then in that case I give special instructions to my designers. The comfortable knee length multi-cotton kurtas are the fast-sellers.”
Speaking about the USP, she says, “The intricate workmanship in the suits with dupattas having a blend of two or more fabrics – chiffon and net, crochet and chiffon and so on – are my specialty. The designer wear clothes are pretty affordable.”
Just before Diwali, Suba plans to get festive suits and tunics. “Eventually, I plan to expand to a bigger place and also take my business overseas,” Suba signs off.
Address : New no 38, (old no 27), A/1, 2nd Main Road, Kasturba Nagar, Adyar, Chennai - 600 020, Ph : 9444058836, Store timings: 10.30 a.m. to 8 pm (Closed on Tuesdays)
Posted on July 14, 2009 | 07:09 pm · Filed Under Coverage, Featured Story 2, Namma Chennai
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