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“Ergo”, the rush hour tabloid for young, affluent Chennaiites, launched on December 10th, 2007 by The Hindu Group of Publications is a fun, all-colour newspaper that covers news, lifestyle features, sports, TV listings, entertainment snippets and interactive columns like Sounding Board, Click Pick and Sticky Note.

Ergo is published Monday through Friday and is available in the seat pockets of 600 employer-leased private buses that transport salaried professionals to and from
their offices. Copies are also available in the campuses of the top IT companies in the city where the TG is present in concentrated segments.

Our controlled distribution strategy ensures that only the target audience (SEC A, high disposable income, working full-time in the service industry) is reached, and estimates a readership of 1,30,000 with about 55,000 copies per day.

Ergo is distributed to readers at a time-slot that is free of media clutter and is a highly cost-effective way to reach a niche target group. We encourage you to use Ergo as a creative tool and are happy to offer a special rate on all innovative advertising.

For a presentation, advertising rates, sample issues or any further clarifications, feel free to contact Chandrakant at +91-9940013255. Email: ads@goergo.in.

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